Using the excitement of Le Tour de France – Yorkshire Grand Départ, the client wanted to highlight DLA Piper as a global, yet local, law firm.
The Yorkshire Grand Départ started in Leeds, so we wanted give a sense of unity regardless of the location, which is depicted in the background of the photography.
Design / Creative Direction Christopher Wiseman | Agency Within Design Ltd
Using local Yorkshire lingo in comparison to the traditional French language gave a sense of diversity and contrast in a humorous way. However, the client felt at the it was too far from a professional tone of voice though.