A rebrand project that needed to appeal more to Lee & Thompson’s media centric clientele. 
Before
After
The Device
Although the client liked the new approach, there was some reluctance to drop the pictorial/device from the old logo. After careful negotiation I proposed that we take influence from the overall shape instead and have a device that can be used more organically than just sitting next to logo.
The device can be seen playing a major role in the overall look of the brand identity, from being used to create abstract textures to adding a sense of ownership to photography.
The brand in situ

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