We created a cross-media campaign for this awesome car – featuring the message 'A more responsible use of power'. This campaign had everything; video and photo shoots at the TopGear test track; TopGear.com takeover ads; video; native and a DPS advertisement feature in BBC TopGear Magazine. We certainly pushed all the buttons on this one.
Design / Creative Direction Chris Wiseman | Photography Rod Fountain | Words Jake Shoolheifer
TopGear.com site takeover
TopGear.com 7 page Native Feature
For the Native Feature, we created a high-impact long-form video which showcased the Golf GTE in action on the Top Gear Test Track whilst also showing of the E-Mode.